Current Council Goals


Our Vision for Carrollton
To create and maintain a highly regarded, safe, family-oriented, vibrant and attractive community with diverse development, lively retail, a successful transit-oriented development (TOD) district and a blend of housing styles, culture, entertainment and leisure venues that provides a high quality of life; a community where the economic development and investment potential draw individuals and companies to do business in Carrollton.

2016-2017 City Council Strategic Goals

Financially sustain our community

  • Ensure Public Safety sustainability while maintaining a low property crime rate
  • Continue implementing bond programs
  • Maintain warehouse and industrial development tax base 

Maintain and enhance the quality, vitality and attractiveness of our community

  • Maintain and enhance Neighborhood IMPACT Program
  • Revitalize and potentially purchase shopping centers
  • Ensure hotels and apartments are operating cleanly, safely and responsibly
  • Monitor the implementation of railroad quiet zones throughout the City and analyze future opportunities

Maintain and enhance amenities and services that enhance the quality of life

  • Continue code enforcement and neighborhood integrity efforts
  • Continue to expand trail system
  • Maintain a priority on redevelopment of existing parks
  • Maintain traffic signal synchronization at key intersections
  • Complete an “Adopt-a-Neighborhood” program through the NAC to create more neighborhood ownership and connections
  • Pursue alternatives for re-developing the golf course

Maintain and enhance our infrastructure and transportation system

  • Schedule and fund priority street improvement and sidewalk repair projects
  • Monitor completion of the IH-35E widening project with TXDOT including design of the Belt Line Road underpass and establishing IH-35E entry features
  • Increase emphasis on securing multi-modal opportunities in Carrollton
  • Implement a plan to upgrade the top 20 high-traffic, strategic DART bus stops 

Operate city government as a service business

  • Maintain on-going emphasis on operating as a competitive service business
  • Pursue opportunities for increased local representation on regional boards and commissions that affect the City of Carrollton
  • Continue to optimize and build relationships with other government agencies, and neighboring cities
  • Continue to optimize and build relationships with school districts
  • Maintain a total rewards environment that optimizes employee compensation, benefits, development, and work environment

Reflect and promote a positive image of our community

  • Continue a targeted branding and advertising strategy to improve perception in the Metroplex and with our citizens
  • Provide activities that support a sense of community
  • Promote historical landmarks within the community as part of our marketing efforts
  • Optimize sponsorships for City assets and events
  • Continue to conduct festivals and events (i.e. – Festival at the Switchyard, Bluebonnet Festival, and 5K Trail Run)

Intentionally encourage quality new development and strategic re-development

  • Implement and revisit the Transit-Oriented Development Master Plan
  • Expand retention, attraction and growth efforts of specific types of restaurants and retail that fit Carrollton’s long term vision
  • Enhance the connection between the City of Carrollton and small businesses, including retail
  • Pursue intentional redevelopment of aging apartments that do not fit Carrollton’s long term vision
  • Pursue and Market Trinity Mills Office Opportunity

Maintain and enhance the image of Carrollton’s major corridors

  • Pursue major street corridor redevelopment and cleanup including entry points and the Marsh-Rosemeade substation
  • Implement urban design guidelines to promote quality development and redevelopment in the city’s major street corridors
  • Explore and present options for distinguishing Carrollton city limits from Dallas in areas where boundaries are connected

Maintain and enhance transparency throughout the organization

  • Continue to exceed minimum legal requirements for transparency and open government