The City of Carrollton Marketing Services team recently won six awards from the City-County Communications & Marketing Association (3CMA) in a national communications competition.

The Savvy Awards are held in conjunction with 3CMA’s Annual Conference and recognize outstanding local government achievement in communications, public-sector marketing, and resident-government relationships.

The City of Carrollton garnered two first place Savvy awards in the categories of Graphic Design for the 2023 Festival at the Switchyard poster design and Best Use of a Promotional Item for the Festival at the Switchyard wrapped guitar giveaway. Judges remarked the poster was a “stand out” piece of graphic design, incredibly eye-catching, and enjoyed the Easter eggs present, including the music from the headliner and the incorporation of the headliner’s logo without compromising the rest of the poster. Judges cited the use of surveys, social media, and the thorough campaign win as praise for the promotional item award. 

Two second-place Silver Circle awards were earned in the categories of Most Innovative Communications for the 2023 Future Public Employee Day marketing efforts and Best Annual Report for the 2022 Popular Annual Report, a high-level, easy-to-read compilation of the City’s budgetary and financial status. 

An additional two Awards of Excellence were earned in the categories of Best Marketing Event for the promotion of TEXFest, the City’s annual celebration of all things Lone Star State and for Best Recurring Event for the planning, advertising, and publicity efforts for the 13^th Annual Festival at the Switchyard. 

“We are proud to be recognized for the City’s marketing and communication efforts by a prestigious national organization such as 3CMA,” Marketing Director Kelli Lewis said. “The City of Carrollton’s Marketing team prioritizes engaging citizens and visitors to increase awareness, excitement, and investment in our city, and strives to further Council’s vision to be the community that families and businesses want to call home.”

The 3CMA Savvy Awards salute skilled and effective city, county, agency, and district professionals who have creatively planned and carried out successful innovations in communications and marketing.

This year’s awards were presented at the 3CMA Annual Conference on Thursday, September 5. For a complete list of accolades garnered by the City of Carrollton, visit cityofcarrollton.com/awards-accolades.